Busyness: There has never been more noise and busy work than there is today. Crucial client meetings like QBRs get missed because your team and your clients are just too busy.
Priority: There are too many types of meetings with many clients to have clarity into what is a priority today.
Balance: Without a system to define the level of service you deliver to your clients, the noisy ones will demand more attention and the quiet ones will be ignored.
Structure: Without playbooks, crucial client meetings only happen when it is convenient, leading to missed opportunities and disengaged clients. QBRs will only happen once or twice a year when they should be compulsory every quarter.