Find and Win More Customers



Get on the path to predictable sales and put an end to hoping for referrals.


Grow Your Business


Find Ideal Prospects

Get yourself in front of decision makers who buy based on value, not price, so you can build a pipeline of opportunities more likely to close.

Create Real Value

Push the low-cost IT vendors to the side by quickly establishing trust, credibility, and value with a message and process that hits home with your ideal prospects.

Win more Customers

Follow a plan that moves deals through your pipeline faster, with higher close ratios. Speed the decision process so you can focus on deals more likely to close.


Here is the problem

With referrals being fewer, and certainly further in between, it is increasingly harder to grow your business with any sort of consistency. And, SMBs are bombarded with sales and marketing messages from IT companies every day, making it increasingly difficult for you to land meetings with qualified companies.

To make matters worse, even when you do get a lead, you struggle to get the prospect to leave their current provider because you struggle to demonstrate the value required to get them to make a change. You must put an end to the dreaded ‘ Lead-Proposal-Closed Lost’ cycle.


Stop depending on referrals - Get a personalized plan to find and win more customers

Grow Your Business

Your Expert Guide

Mark has seen too many MSPs lose precious time and money on sales programs that do not work or on a salesperson that never sold a thing, hoping these changes would solve their sales woes.

He has worked with MSPs of all sizes, from owner operators to companies with hundreds of employees, to identify the gaps in their sales programs. What he and his team created with this knowledge is a program that helps any MSP implement a repeatable and predictable sales model that will deliver results.

See Mark's Profile

Mark Woldman - MSP Sales Expert Guide



The MSP Sales Gap Methodology™ was developed to assist MSPs with varying degrees of sales maturity to identify the gaps and obstacles in their sales strategy which are hindering success.

The program provides the tools and step-by-step guidance necessary to bridge the sales gap - allowing MSPs to conquer their sales challenges at their own pace.

MSP Sales Gap Methodology™


6-Step Implementation Process

To ensure you plan gets off to a quick start and gains momentum, we have developed our 6-Stage Implementation Process that converts your strategy and plan into action.

This process prevents your plan from becoming another program that just sits on a shelf and actually becomes one that drives growth.

The 90-Day plan provides an opportunity to quickly get your sales program moving in the right direction while the 12-Month plan allows you keep the momentum as you measure and refine your program along the way - optimizing your long term results.

6-Stage Implementation Process of the MSP Sales Program


Get on the path to predictable sales


Step 1. Schedule a Sales Strategy session
Step 2. Choose a program that fits your situation
Step 3. Conduct your Sales Readiness Assessment
Step 4. Get a 90-Day Quick-Start plan

Grow Your Business

MSP Sales On-Demand Courses

Access your library of on-demand courses designed to help you progress at your own pace. You’ll find courses with videos, quizzes, progress checks, and downloadable content on topics such as:

  • Demand Generation
  • Prospecting Do’s and Don'ts
  • Dealing with Objections
  • Creating Real Value
  • How to build a sales campaign
  • Website Tips and Techniques
  • And many more...

MSP Sales Courses


MSP Sales Masterclass

Join your peers for an MSP Sales Masterclass and learn how you can quickly transform your sales operations. The Masterclass guides you thru the course and maps directly to your scoreboard so you will be able to make improvements and track your progress in real time.

Some of the available Sales Masterclasses include:

  • How to Develop a Game Changing Sales Plan
  • How to Deal with Objections
  • Keys to Hiring Salespeople
  • Sales HR - Comp Plans to Performance Plans
  • Developing Campaigns that Drive Results

MSP Sales Masterclass


1-1 Coaching

Your 1-1 coaching starts with a Sales Readiness assessment which will highlight your strengths and alert you to areas in need of assistance. Your sales score dashboard will keep you focused on the tasks that will yield the most value.

To maximize sales results, and to ensure that you are operating at peak performance, your coach will guide you thru the process and provide valuable feedback and sales guidance to help you win more customers.

MSP Sales Readiness


From feeling worried and uncertain about growing your business, to confidently executing a plan that actually works.

Close more deals with a predictable and repeatable sales process

In this online free course, you can find Best Practices to become Sales-Ready. You will learn the key concepts and practices to move your sales forward.




5 keys to generate, qualify and close more sales

This webinar will show where you are going wrong and help you develop a plan to move your sales forward.


  • Overview of Sales Readiness
  • How to avoid the most common sales and marketing mistakes
  • Define who you sell to, what you sell to them, and how you sell it
  • Leveraging the Value Gap Methodology ™
  • Setting and achieving meaningful sales goals
  • Converting leads into sales
  • Creating a repeatable, predictable, scalable sales process






4 min read

The 4 roles that make you a high value business partner

Transforming your Basic IT Service Provider company into a high-value business partner is a study in communication -...

3 min read

Why MSPs are not closing business enough

You pro­vide a great ser­vice, the price is right, your mar­ket­ing cam­paign is spot-on, yet very few deals are...

2 min read

Make Your MSP Blog a Sales Tool

Okay, you just exchanged business cards with the owner of an accounting firm during a chamber event. 

He said, “Sure,...

Garry Adams at JMARK Business Solutions
We had challenges in upgrading our clients to our cyber-security offering. Managed Services Platform helped develop an effective process for our Account Management team to grow our existing client base.
Garry Adams
Client Relationship Manager / JMARK Business Solutions
Rich Anderson at Imagine IT
Managed Services Platform helped us design and sell a $7,000 MRR vCIO contract to our existing client very quickly.
Rich Anderson
CEO / Imagine IT
Eric Baryol at Leverage IT
We use the Managed Services Platform's Needs Assessment questionnaires and reports to differentiate ourselves through the sales process. We have been growing our MSP 20% year to year.
Eric Baryol
CEO / Leverage IT