Orientation Meeting

Clarify Your Marketing to Grow Your Business


Implement marketing that does a better job of attracting your ideal clients and increasing sales.



3 Steps to Clarify Your Marketing

Attract Your Ideal Customer

Consistency & Clarity

You will have a consistent clarified message across all marketing channels. Your team will all be on the same page.

Get More Meetings

You will develop better and deeper relationships with prospective buyers and book more meetings.

Increased Sales

See sales increase by connecting better with prospective buyers when you solve their biggest problems.

Is Confusing Marketing Costing You?


How many buyers don't understand why they need your product?
How many buyers refuse to meet with you or your sales team?
How many quarters have you missed your sales goals?

By implementing StoryBrand, your marketing goes from sharing random information about your business to helping people memorize your company’s message.



Your Expert Guide

Russell Stalters has a unique perspective on marketing both as an IT service provider and an IT buyer/decision-maker. He struggled to get the attention of potential buyers as a software company president and was subjected to terrible marketing by MSPs trying to get his attention.

He has walked in your shoes and your client’s shoes. One reason he can help you is that he was who you are looking for and trying to get as a customer.

After discovering StoryBrand, he decided to become a Certified StoryBrand Guide and leverage his 20+ years of marketing, selling and buying IT solutions to help businesses clarify their marketing, so they communicate the problem they solve better and build trusted relationships with buyers.

See Russell's Profile



BrandScript Image


Clarifying your message using the StoryBrand methodology and the 7-Part BrandScript Framework provides a foundation for all your marketing. Once you begin filtering your marketing through the Framework, you will be able to repeat messages that “brand” your company in your customer’s story. Remember that the customer is the hero, and you are positioning your company as the Guide to help the hero win the day and succeed. Using the results from the Framework makes communicating about how you help your customers easy. 


6-Step Implementation Process

The first step is to create and finalize your company, StoryBrand BrandScript. The remaining steps in the process, leverage the results from the BrandScript to create a compelling company narrative that attracts and converts more of your ideal customers. The One-Liner and Tagline arm you and your team with the best way to answer the question “What does your company do?”.

This process takes you through the steps to create consistent and effective marketing across all marketing communications channels. These include your website, high-value lead-generating content, email nurturing sequences, and a sales letter to call your customer to action.

The recommended implementation process is designed to allow you to start using your marketing messages immediately after completing the company BrandScript.


3 Steps to Clarify Your Marketing


Step 1. Schedule a Call

Schedule a 30 minute strategy session to jump start your journey. We will show you how we can serve your business effectively.

Step 2. Get a Customized Plan

We conduct a free marketing assessment and then together we review a customized plan designed to clarify your marketing.

Step 3. Grow Your Business

We implement the plan together to help attract your ideal customers and grow your business.


3 Steps to Clarify Your Marketing

Many solution providers offer to tweak your business model or improve your efficiency - but very few can offer to transform your offering. Managed Services Platform aims to guide those of us aiming for more.

Rich Anderson

CEO / Imagine IT

Managed Services Platform is pretty cool. We've tried a lot of MSP coaching, training and marketing systems. We truly feel that the Managed Services Platform is the most in-depth, comprehensive, advanced and fastest evolving

Nick Stevens

Founding Partner / Heroic Technologies

Managed Services Platform helps us to sell more SaaS but also helps us to get more revenue because we do more for the same client. The report tool forces us to get out of our comfort zone (the bits and bytes), and makes us focus on why a client needs IT.

Wouter Mertens

Business Manager / EXPRO IT