Orientation Meeting

Clarify Your Marketing to Grow Your Business


Implement marketing that does a better job of attracting your ideal clients and increasing sales.


Consistency & Clarity

You will have a consistent clarified message across all marketing channels. Your team will all be on the same page.

Get More Meetings

You will develop better and deeper relationships with prospective buyers and book more meetings..

Increased Sales

See sales increase by connecting better with prospective buyers when you solve their biggest problem.

Is Confusing Marketing Costing You?

How many buyers don't understand why they need your product?
How many buyers refuse to meet with you or your sales team?
How many quarters have you missed your sales goals?

By implementing StoryBrand, your marketing goes from sharing random information about your business to help people memorize your company’s message.



Your Expert Guide

Russell Stalters has a unique perspective on marketing both as an IT service provider and an IT buyer/decision-maker. He struggled to get the attention of potential buyers as a software company president and was subjected to terrible marketing by MSPs trying to get his attention.

He has walked in your shoes and your client’s shoes. One reason he can help you is that he was who you are looking for and trying to get as a customer.

After discovering StoryBrand, he decided to become a Certified StoryBrand Guide and leverage his 20+ years of marketing, selling and buying IT solutions to help businesses clarify their marketing, so they communicate the problem they solve better and build trusted relationships with buyers.

See Russel's Profile



Find and Win More MSP Customers


The Sales Gap Methodology™ was developed to assist MSPs with varying degrees of sales maturity to identify the gaps and obstacles in their sales strategy which are hindering success.

The program provides the tools and step-by-step guidance necessary to bridge the sales gap - allowing MSPs to conquer their sales challenges at their own pace.. 

Implementation Image 2

6-Step Implementation Process

To ensure you plan gets off to a quick start and gains momentum, we have developed our 6-Stage Implementation Process that converts your strategy and plan into action.

This process prevents your plan from becoming another program that just sits on a shelf and actually becomes one that drives growth.

The 90-Day plan provides an opportunity to quickly get your sales program moving in the right direction while the 12-Month plan allows you keep the momentum as you measure and refine your program along the way - optimizing your long term results.

Implementation Image 2

3 Steps to Clarify Your Marketing



Step 1. Schedule a Call

Schedule a 30 minute strategy session to jump start your journey. We will show you how we can serve your business effectively.

Step 2. Get a Customized Plan

We conduct a free marketing assessment and then together we review a customized plan designed to clarify your marketing.

Step 3. Grow Your Business

We implement the plan together to help attract your ideal customers and grow your business.



3 Steps to Clarify Your Marketing




On-Demand Courses

Access your library of on-demand courses designed to help you progress at your own pace. You’ll find courses with videos, quizzes, progress checks, and downloadable content on topics such as:

  • Demand Generation
  • Prospecting Do’s and Don'ts
  • Dealing with Objections
  • Creating Real Value
  • How to build a sales campaign
  • Website Tips and Techniques
  • And many more...



Live Masterclasses

Join your peers for an MSP Sales Masterclass and learn how you can quickly transform your sales operations. The Masterclass guides you thru the course and maps directly to your scoreboard so you will be able to make improvements and track your progress in real time.

Some of the available Sales Masterclasses include:

  • How to Develop a Game Changing Sales Plan
  • How to Deal with Objections
  • Keys to Hiring Salespeople
  • Sales HR - Comp Plans to Performance Plans
  • Developing Campaigns that Drive Results



From feeling worried and uncertain about growing your business, to confidently executing a plan that actually works.


1-1 Coaching

Your 1-1 coaching starts with a Sales Readiness assessment which will highlight your strengths and alert you to areas in need of assistance. Your sales score dashboard will keep you focused on the tasks that will yield the most value.

To maximize sales results, and to ensure that you are operating at peak performance, your coach will guide you thru the process and provide valuable feedback and sales guidance to help you win more customers.

Application Templates

Scale your MSP faster with our ready-to-use sales templates. Sales templates can include Service Definitions, Service Bundles, Sales Meeting Templates, Sales Questions and Scoring Templates, Email Templates or Standardization Scoring.

Never walk into a meeting unprepared again. These templates will guide you thru your meetings, wow your prospects, and set you apart from your competition.

Many solution providers offer to tweak your business model or improve your efficiency - but very few can offer to transform your offering. Managed Services Platform aims to guide those of us aiming for more.

Rich Anderson

CEO / Imagine IT

Managed Services Platform is pretty cool. We've tried a lot of MSP coaching, training and marketing systems. We truly feel that the Managed Services Platform is the most in-depth, comprehensive, advanced and fastest evolving

Nick Stevens

Founding Partner / Heroic Technologies

Managed Services Platform helps us to sell more SaaS but also helps us to get more revenue because we do more for the same client. The report tool forces us to get out of our comfort zone (the bits and bytes), and makes us focus on why a client needs IT.

Wouter Mertens

Business Manager / EXPRO IT