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Make a Website that Accelerates Sales



Help Prospects Understand your Uniqueness Better


Grow Your Business

Make a Great Impression

When prospects imagine a future with you in it, that’s impressive.

Don’t Leave Anything Unsaid

We can rarely get every benefit across in a single call or meeting, so compensate by having relevant content to fill the gaps.

Shorten Sales Cycles

By answering faq’s with your site’s content, more progress can come during face to face meetings.


Here is the problem

Most MSP websites don’t help in marketing or sales because they are misapplied. They are too technical, too focused on awards and logos and, from a prospect’s perspective, they do little to help me differentiate MSPs from each other.


Let’s put an end to this. It’s time to turn our sites into something that helps prospects understand how their life will improve should they decide to do business with you.

From a website that collects dust
To a digital experience that enhances your brand

Grow Your Business

Expert Guide

Derek’s agency, Simple Selling, helps MSPs dominate their region by running outbound sales and marketing behind the scenes for them. His team generates an average of 4 qualified appointments per month.

Before the agency, he was an inbound marketing consultant at HubSpot, where he coached hundreds of marketing agencies on inbound, automation and SEO.

See Derek's Profile

Derek Marin - Marketing Expert Guide for MSPs



ESPA™ is a simple methodology to help MSPs use their website to improve the sales experience for prospects.

  • Educate
  • Story-telling
  • Professionalism
  • Authenticity

When you create a remarkable digital sales experience, your brand is elevated and conversions increase.

ESPA™ methodology help MSPs improve the sales experience for prospects


6 Step Implementation

    1. Website Audit
    2. Make Educational Content
    3. Make Professionalism Content
    4. Make Story-telling Content
    5. Make Authenticity Content
    6. Integrate it to your Sales Process

We start with an audit to see what existing content can be used in the EPSA framework, as well as what red flags may need to be addressed.

Next, we fill the content gaps by creating unique content that tell your story.

Lastly, we focus on integrating your website into your sales process by helping you make a few email templates.

6 Step Implementation of EPSA marketing framework for MSP



Build your EPSA Campaign

- Step 1. Schedule a Meeting with Derek

- Step 2. Get a Website Audit

- Step 3. Decide whether to build EPSA yourself or with Derek

Grow Your Business

On-Demand Courses

A 6-video course that dives into each part of the EPSA methodology and that ends with a template that you can fill out to help you build your own EPSA website.

  • Framework Intro
  • Educational Content Examples
  • Professionalism Content Examples
  • Storytelling Examples
  • Authenticity Examples
  • Adding it to the Sales Process

1-1 Coaching

Derek's will audit your website with you. If you're missing a piece of the framework, he'll brainstorm ways you can make it with the resources you have on-hand. If you do have the parts, he can review how to integrate the pages into your sales process.

Results are creating positive feedback loops, clients are happy vCIOs are motivated and the company owner have full control on the process.



5 Keys of Differentiation with Digital Experience

In this online free course, you can find best practices to transform your website into a tool that shortens sales cycles and increases close rates.






Make your MSP Website Accelerate Sales

In this webinar, we’ll introduce you to the EPSA methodology, a process to help you turn your website into an assistant that helps prospects understand how their life will improve should they partner with you.


  • What is the EPSA methodology?
  • What are the benefits of EPSA?
  • What do we “EPSA” our website?
  • How do we integrate EPSA into the sales process?





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