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Orientation Meeting

Make a Website that Accelerates Sales


Help Prospects Understand your Uniqueness Better


Schedule a Website Readiness Assessment

Make a Great Impression

When prospects imagine a future with you in it, that’s impressive.

Don’t Leave Anything Unsaid

We can rarely get every benefit across in a single call or meeting, so compensate by having relevant content to fill the gaps.

Shorten Sales Cycles

By answering faq’s with your site’s content, more progress can come during face to face meetings.

Here is the problem

Most MSP websites don’t help in marketing or sales because they are misapplied. They are too technical, too focused on awards and logos and, from a prospect’s perspective, they do little to help me differentiate MSPs from each other.


Let’s put an end to this. It’s time to turn our sites into something that helps prospects understand how their life will improve should they decide to do business with you.


From a website that collects dust
To a digital experience that enhances your brand


Expert Guide

Derek’s agency, Simple Selling, helps MSPs dominate their region by running outbound sales and marketing behind the scenes for them. His team generates an average of 4 qualified appointments per month.

Before the agency, he was an inbound marketing consultant at HubSpot, where he coached hundreds of marketing agencies on inbound, automation and SEO.

See Derek's Profile




ESPA™ is a simple methodology to help MSPs use their website to improve the sales experience for prospects.

  • Educate
  • Story-telling
  • Professionalism
  • Authenticity

When you create a remarkable digital sales experience, your brand is elevated and conversions increase.


6 Step Implementation

    1. Website Audit
    2. Make Educational Content
    3. Make Professionalism Content
    4. Make Story-telling Content
    5. Make Authenticity Content
    6. Integrate it to your Sales Process

We start with an audit to see what existing content can be used in the EPSA framework, as well as what red flags may need to be addressed.

Next, we fill the content gaps by creating unique content that tell your story.

Lastly, we focus on integrating your website into your sales process by helping you make a few email templates.


Build your EPSA Campaign

- Step 1. Schedule a Meeting with Derek

- Step 2. Get a Website Audit

- Step 3. Decide whether to build EPSA yourself or with Derek


Schedule a Website Readiness Assessment

On-Demand Courses

A 6-video course that dives into each part of the EPSA methodology and that ends with a template that you can fill out to help you build your own EPSA website.

  • Framework Intro
  • Educational Content Examples
  • Professionalism Content Examples
  • Storytelling Examples
  • Authenticity Examples
  • Adding it to the Sales Process




1-1 Coaching

Derek's will audit your website with you. If you're missing a piece of the framework, he'll brainstorm ways you can make it with the resources you have on-hand. If you do have the parts, he can review how to integrate the pages into your sales process.

Results are creating positive feedback loops, clients are happy vCIOs are motivated and the company owner have full control on the process.




Build Better Marketing

Managed Services Platform is pretty cool. We've tried a lot of MSP coaching, training and marketing systems. We truly feel that the Managed Services Platform is the most in-depth, comprehensive, advanced and fastest evolving

Nick Stevens

Founding Partner / Heroic Technologies

I have worked with a number of marketing agencies and consultants over the last 25 years, but the Simple Selling team is the first to roll up their sleeves and spend the time to understand my business - by working in my business! They've gone above and beyond to deliver the results we need - net new managed service clients. I recommend them to any MSP looking to increase MRR and drive dollars to the bottom line.

Tom McDonald

President / NSI

Managed Services Platform helps us to sell more SaaS but also helps us to get more revenue because we do more for the same client. The report tool forces us to get out of our comfort zone (the bits and bytes), and makes us focus on why a client needs IT.

Wouter Mertens

Business Manager / EXPRO IT